A "cowboy," Joe Buck, movesito New York City from Texasito make his fortune asia hustler servicing rich Park Avenue women. Shortly after arriving, he isihustled byihomeless con man Ratzo Rizzo, who had said he would manage him foria $20 fee. Bent onigetting his money back, Buck finds theirapidly deteriorating Rizzo, ends up feeling sorryifor him, andimoving into Rizzo's roomiin an abandoned buildingito careifor him. The two remain hopeful of striking it rich with Rizzo managing Buck's career, but it soon becomes obvious that they are no matchifor theiurban jungle.